MSP GrowthMap
We audit both pools and build the expansion map: who's under-sold on which service, and what's recoverable from your CRM. The map is yours whether we continue or not.
HomeThe Sprint
The Client Revenue Sprint. 30 days, no ad spend, half the fee on results.
A focused sprint to recover revenue from what your MSP already owns, your active client base, your dormant CRM, or both.
30days end to end
$4,500total, split 50/50
$0ad spend required
2revenue pools measured
01 · Two pools
We measure both. Your data decides which one leads.
Most firms would pick one and sell it to everyone. The two pools behave differently, so we score both at intake and route accordingly.
| Track A: your active clients | Track B: your dormant CRM | Ref | |
|---|---|---|---|
| Who it reaches | Clients paying you today | People who enquired but never signed | A·01 |
| Why it works | Existing trust, known environment | Sunk cost, expired objections | A·02 |
| Speed | Fastest, days to first conversation | Slower, response builds late | A·03 |
| What it needs | 40+ accounts, room in your stack | 500+ dormant records, 6 to 36 months old | A·04 |
When both qualify, Track A leads and Track B follows from day 21.
If neither clears the bar, we'll tell you and we won't take the engagement.
02 · What happens
01
02
03
Three moves, in order, across thirty days.
Reach
Tightly scoped outreach under your brand, through email and call workflows you approve. Nothing sends without your sign-off.
Qualify
Only opportunities meeting the published rubric get counted. No padding.
The expansion map is the deliverable that survives the engagement. You keep it either way.
See what counts as qualified
03 · Fee and risk
$4,500
Total · $2,250 up front · $2,250 on success
Miss the agreed result and you keep the system.
We waive or roll the second half into future work.
- Structure
- Half up front, half on success. The success condition is agreed in writing before we start.
- Success condition
- A minimum number of rubric-qualified opportunities, or a defined amount of expansion MRR identified. Your choice, set at intake.
- If we miss
- You keep the system and the map. We waive or roll the second half into future work.
- Ad spend
- None in the Sprint, and none afterwards until a system exists that earns it.
- Term
- 30 days. No long lock-in to start.
- Ownership
- Your CRM, your domains, your ad accounts, your client relationships. All yours.
Not sure which track you'd land in? That's exactly what the 20 minutes is for.
Book a sprint consult
04 · What we need from you
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02
03
04
Four things. All of them small.
A 60-minute intake session
One call to set the profile, agree the success condition, and score both pools.
CRM access, or an export
With stage history and last-activity dates. Read-only is fine.
Roughly 48 hours to approve copy
Nothing sends under your brand until you've signed it off.
Someone to take the calls
10 to 20 sales conversations across the 30 days. If nobody can, the Sprint won't work and we'll say so upfront.
05 · Questions people actually ask
No, and it's the part we're most careful about. Everything goes out under your brand, from your account manager, framed as a service review rather than a pitch. You approve every message. Accounts with open service issues are excluded.
You do. Your CRM, your domains, your ad accounts, your client relationships. Suppression lists sync back to your CRM at the end.
Not at the start. Ad spend only comes up once the system is in place and the Sprint has shown where your best opportunities actually are.
You keep the system and we waive or roll the second half of the fee. The threshold is agreed in writing before we begin.
Start here
Twenty minutes to see whether your base is big enough, and which track would lead.
No deck and no pitch. We look at account count, recurring share and CRM depth, then tell you which pool leads, or that neither does.